Create Differentiation Based on a Common Product

BACKGROUND

Most products on the market are similar. Creating differentiated products is key to the success of our business. This project is about cement wall lamps. We need to be different.

CHALLENGES

• Terrazo lamp is a simple product and a round shape is fairly common

SOLUTION

Add transparent elements to the composition of terrazzo. In this way, the feeling of a starry sky is created and the visual pleasure is increased.

BENEFITS

In terms of design, it’s different from most of its peers on the market, which increases the selling point of the lamp.